For businesses and organizations currently undergoing or considering or an office redesign or relocation, many norms may be interrupted or changed. Everything from the furniture and equipment, to the physical location, will signal change and can be, at times, a daunting task. In actuality, this time of upheaval presents the perfect opportunity for a company to make necessary changes for better efficiency, productivity, and positive growth. Redesigns and relocations can invigorate your workforce. They can also represent a time to consider the goals of individuals and the organization, as a whole. Embrace this opportunity as a chance to inspect your work output, your relationships with customers and business partners, and to right the ship, so to speak.
Take this time to also consider how you can update and invigorate your brand. Are you reaching the customer you want? Are your name and recognition identifiable? Are your peers and clients, alike, aware of your abilities and services? Branding can significantly affect your marketing strategy and success. Are you achieving your desired results? If not, consider this time as a perfect opportunity to update and energize your branding.
“Branding is absolutely critical to a business because of the overall impact it makes on your company. Branding can change how people percept your brand, it can drive new business and increase brand awareness.” –Elizabeth Smithson, Brandingmag
Branding is logos, slogans, and catchphrases, to be sure. But it is also so much more. It associates customers with your business’ quality, reliability, and overall reputation. It becomes the calling card for personal and professional expectations, so its necessary to keep your brand visible to the public, industry peers, and your competition. Rebranding offers the opportunity to build on what you have established and hone the image you wish to make most visible.
Confidence and Loyalty
As mentioned above, your brand can generate a visceral feeling amongst clients and related professionals. Rebranding can give you an opportunity to highlight and emphasize the existing personal and professional connections and embolden others to your company or organization. You can also help to build the brands of those associated with you, helping to continue to stoke the confidence and loyalty central so successful businesses.
With positive interactions and brand awareness come the referrals from satisfied customers. These can be some of the most valuable business growing tools. In fact, a recent Nielsen poll found that friends and family recommendations are the most trusted, accounting for more than 90% of favorable referrals.
Rebranding can remind existing customers to spread the good word and, if done right, can generate substantial numbers of new customers and contacts, as well.
“Companies that have blogs generate 67% more leads per month than companies who don’t have blogs.” –Arielle Kimbarovsky, Crowdspring
Rebranding campaigns often include revamping how you communicate with your desired audiences. With so many people and businesses utilizing the internet and tech-related modes of communication, it is important to examine how your company is marketing through 21st-century communication platforms. Instagram, Twitter, Facebook, and blogs attached to company websites are all relatively low-cost options for broadening your informational scope. Your rebrand can be a great opportunity to splash into these digital domains or increase your content for greater customer returns and industry awareness.
Leading an Industry
When done right, rebranding puts all of these ideas, and more, in play to successfully push your business to the forefront of customer minds and industry community circles. Don’t be afraid to tout your successes and accomplishments, albeit always with a dash of humility. If you’re doing great work, let the world hear it. There is always fierce competition to contend with, and rebranding is important for tackling some of the many hurdles to success. Once you’ve established your abilities, let both customers and peers see what you’ve done. You can also impart wisdom about what you’ve learned along the way and you’ll find that those drawn to you will often look for advice and connectivity from those they admire. Industry leaders garner the type of respect and honest flattery which keeps you in good graces with customers, partners, and peers.
Rebranding during a move or renovation can serve so many positive purposes and can be accomplished with creative, thorough, and innovative planning. It is important to remember, too, that the planning and work you have been applying thus far to your business can directly relate to self-promotion and brand expansions. So, when you’re ready to make changes, remember that it’s worth considering all avenues for potential change.